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Check out our FAME INDEX...a review of ads aimed at women. Rethink Pink's team of marketers review ads in newspapers, magazines, TV and radio and award marks out of ten against the criteria listed below. Generally, this will be a weekly exercise…we will not review repeated ads from previous publications or appearing in rival publications. |
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Our ratings and comments are given objectively and we'd love to hear your views and feedback. Please email peter@rethinkpink.com
Please click here to view FAME INDEX tables
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 | Lessons for dealers from a future supplier
Starbuzz is happening
Co-creativity culture with customers
28 Apr 08
One customer wants Starbucks to make ice cubes out of coffee so when they melt they won't dilute cold drinks; 7,660 fellow customers agree.
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Another wants the chain to install shelves in restrooms—where else can you put your drink when you've drunk too much? Although some customers are repelled by that suggestion, Starbucks thinks it's a "sleeper idea" worth considering. More than 10,000 Starbucks fans wish for something to plug the hole in lids to prevent sloshing. Starbucks listened and just introduced reusable "splash sticks" to do that.
Read the full story in Frost Bites (click here)
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 | Fairtrade fashion focus
UK retailers to drive ethical clothing up 50% in 2008
27 Dec 07
A small village in Mali is not usually where you expect to run into a buyer from Topshop, Marks & Spencer or Debenhams, but the landlocked African country is increasingly playing host to some of Britain's top retailers as they battle it out to prove their ethical credentials. |
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Demand for Fairtrade and organic cotton, much of which is grown by small producers in poor countries such as Mali, Cameroon and Burkina Faso, is expected to balloon next year as stores draw on one of the most well known ethical brands.
Read the full story in Think Eco (click here)
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 | Pink Predictions...
7 for 2007 |
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Personalisation…web-marketing…weekly magazines…boomers boOM…content casting…social networking…procreativity…gift vouchers…simultasking...eco-conciousness……natural…green…ethical trends
20 Jan 07
Our apologies for the delay in making these predictions. We've been extending our research and hopefully the supporting reasons will be richer in content…and accuracy!
Please click on Pink Tank to reads the full feature. Have a great year!______________________________________________ |
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 | Rethink Pink 2006
Marketing to Women Conference
Thursday 9 Nov, New Connaught Rooms,
Covent Garden, London
Highlights Report
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The journey:
Connecting with the new generation…
…with boomers. Power partners… inclusivity…embracing reality…maximising the body…the bumpy road to beautiful
Terrific insights on leading brands:
Superdrug, FiveTV, Nike, Home Depot,
Dove, Kodak and Wonderbra
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 | Rethink Pink 2006 Marketing to Women Award
Winner: Your M&S/Breakthrough Breast Cancer; 2nd Sheila's Wheels insurance; 3rd The Madrid Fashion Show. Report go to Latest News
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The third Rethink Pink conference proved to be a big hit with delegates…'top notch speakers'…'best conference attended'…'very relevant'…'inspirational with great ideas'…'will recommend to others'…'will be back in 2007'.
Please click on conferences for the full report.
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