|
|
As head of eMarketing at Orange, Tamara Gillan led an eCRM initiative spanning eight departments and 40 people. She created the company's digital marketing division and led the mobile industry in the use of photo-messaging and voice-mail for marketing purposes. With London agency Fullsix, she had established Pantêne's global digital marketing programme. An award-winning senior marketer, she had worked on such brands as William Hill, Sony Europe and L'Oreal.
Following a 'road to Damascus' moment on a Mykonos beach, she left Orange and in April 2004 set up SPF 15: an agency comprising only herself. |  |
|
| Nobody ever queried employee numbers and within six months the company had a website — and Olay, Orange and lastminute.com as clients. SPF 15 now has five staff. Tamara's vision for SPF15 is of an agency that serves as the bridge between brands and consumers at key life moments. She created the revolutionary approach of Mindset Marketing, built on a '4M' framework: Mindset, Moment, Message and Media. It works.
Expect to see a huge multi-faceted marketing campaign by Superdrug this year. As with current and impending programmes for other clients, it will use Mindset Marketing and be created, implemented and managed by SPF 15 and Tamara Gillan. SPF 15 is based in London. |
|
|
Jane Scott is Executive Director of Marketing at Channel 5 Broadcasting Ltd, whose brand name is Five. Since joining Five in June 2005, Jane has worked with her colleagues to launch two new channels for Five - Five Life & Five US.
Prior to joining Five, Jane worked at the BBC for 8 years in a variety of Strategy & Marketing roles, most latterly as Controller BBC TV Marketing. Jane was part of the teams who devised and launched the BBC's new digital TV channels and invented and re-invented the on-screen looks across the portfolio. |  |
|
Jane started her career with Andersen Consulting (now Accenture) before moving on to establish a career in media, first with The Daily & Sunday Telegraph and then with The Financial Times where she was International Marketing Director.
Jane has two children and a husband, all of whom share a passion for being in the country, being on the beach and eating. She is a graduate of the University of Edinburgh (MA) and London Business School (MBA). |
|
|
|
After graduating from Manchester University with a degree in economics Nicola joined agency DRS to work with clients such as AXA Sun Life, Readers Digest and Emap. In 1999 DRS became DraftWorldwide London and Nicola worked with brands such as Orange and Swedish Match.
Nicola joined the digital team at iris in 2001, Swedish Match and its online business followed her. During her time at iris Nicola has pitched and won the UK Disney Channel Multiplex business as well as looking after global point of sale for Puma, the launch of Buena Vista International movies and encouraging visitors to London for Visit London. |  |
|
At the end of 2004 Nicola launched iris Female, a dedicated strand of the agency that is focused on marketing effectively to women by helping brands to reach, move and motivate their female consumers. iris Female clients include Wonderbra, Miss Sporty and Rimmel. |
|
|
Daryl spent the first six years after school labouring under the delusion that she was destined for a career as a university lecturer. Having graduated from London, she then spent three further years at a laboratory bench researching cellular biophysics. When being a bluestocking proved too much for her, she entered the more red-blooded environment of advertising.
She has worked at Chetwynd Haddons, DDB, Abbott Mead Vickers, Lowe Howard Spink and BMP working on accounts including The Economist, Thomas Cook, Coca Cola, Lloyds Bank, Johnson and Johnson, Weetabix, Vauxhall, Barclaycard and Reuters. |  |
|
She left Lowe's in 1996 to work on the Labour Party general election advertising campaign at BMP, a once in a lifetime experience. She joined Ogilvy in 1998 to run Ford and was part of the team that contributed to the return of the whole account to the agency in 2000. She has worked on Goldman Sachs, Royal & SunAlliance, Motorola and American Express. From 2001 to 2005 Daryl ran Dove in Europe and led the development of the famous Firming Campaign and the global brand campaign Dove's Campaign for real beauty and now leads the development of global category campaigns.
In Daryl's spare time she enjoys travel, walking, skiing and scuba diving, but only in tropical waters. |
|
|
| Neil has been at IPC Media for nine years having previously worked in B-2-B and contract publishing. In that time he has ran or worked in most of IPC's operating divisions. After several years with IPC Southbank working on titles such as Homes & Gardens and Livingetc, Neil spent two years heading up IPC's Award winning Digital Sales Operation, before overseeing the Corporate Key Accounts area handling advertising and sponsorship revenues from some of IPC's largest advertisers. He then expanded his remit to take on responsibility for tx and Connect, IPC Media's TV Listing and Women's weekly trading divisions. He now heads up IPC's Creative Solutions, strategy, research and insight areas. Neil is an industry award winner. |  |
|
|
Tess Wicksteed, Planning & Insight Director, Pearlfisher
Tess, like her work, is short and sharp. Clients and colleagues alike rely on her for ideas, knowledge and inspiration, whatever the project. Before Pearlfisher, Tess worked as a brand consultant at The Value Engineers, and after Pearlfisher, she intends to sate her overweening ambition with a career in politics. While she remains our Planning Director though, Tess is keen to keep telling jokes, because when people open their mouths to laugh, she says, they open their minds to think. |  |
|
|
Over her 20-year career as a creative director and brand champion, Mary has distinguished herself as a leading voice on the subject of marketing to women of the Baby Boomer generation. Imago Cresative, the firm she founded over a decade ago, has evolved into the only strategic marketing firm in the U.S. specializing exclusively in helping companies reach this lucrative demographic. Mary has partnered with clients in
a wide range of industries, from fashion and food, to furniture and finances, creating cohesive brands with market presence and results-driven strategies. During her extensive agency work, Mary produced award-winning creative for clients including Timex, Van Heusen, Esprit, Cole-Haan, Reebok, Rockport, Sperry and G.H. Bass. Her client list includes Celebrity Cruises, Clearblue Easy, Glamorise Foundations, Affinia Hotels, Eastland Shoe Corp and University of Maine, among others. |  |
|
| Mary is frequently sought as an industry expert, interviewed by the media, as a guest speaker on National Public Radio (NPR), and hosting panels at industry conferences. She is also a regular contributor to MarketingProfs.com. |
|
|
| Fara Warner is a contributing writer to Fast Company. She has written extensively for The New York Times, Time, Inc. and other national publications. She's been a correspondent for The Wall Street Journal, covering advertising, marketing, media and consumer trends in Asia and e-commerce and the auto industry from the Detroit bureau. She holds a Master's Degree from Columbia University's Graduate School of Journalism and received a Knight-Wallace Fellowship from the University of Michigan. |  |
|
|
Jasmine Montgomery joined FutureBrand in 2003. She is responsible for supporting key clients in brand strategy, naming and identity projects.
Prior to joining us she was VP Group Branding and Marketing at DBS Bank in Singapore in charge of overseeing the implementation of a new brand positioning and identity for this leading bank in the region, working closely with FutureBrand's team on the project.
Prior to this Jasmine spent two years at Interbrand advising clients such as GM, Sparq, BMW and Credit Suisse and four years at Fitch in London advising Royal Doulton, Procter and Gamble, BT, Cyprus Popular Bank, Barclays and ING. |  |
|
In the travel sector her clients included BAA, Luton, and Belfast International Airports and Starwood Hotels. Earlier in her career she worked as team leader in the fields of qualitative and quantitative research at Hall and Partners and Millward Brown International. Jasmine has lived in Indonesia, Thailand, India, Bangladesh, Ivory Coast, Tunisia, Singapore, Sri Lanka, Bhutan, Laos, America and France and she speaks French and Indonesian.
Jasmine obtained a BA in Fine Arts from Harvard University in 1994. |
|
|
Janie Curtis is the Managing Director of Frank About Women, the pre-eminent marketing-to-women company in the country. She has played a central role in transforming the company from a research focused orientation, to a highly strategic and creative organization that helps companies more effectively reach women across all aspects of the marketing mix.
Janie Curtis has spent the majority of her career in marketing focusing on how to connect women and brands. Finding a highly relevant and market differentiating connection point between a brand and its target consumer, is her great love and something that she has done for brands across a range of different categories and markets. |  |
|
Her commitment to this discipline has led her to explore and develop new branding models that look at connecting women and brands from totally fresh perspectives. Additionally, she has investigated different aspects of the female psyche, including women's leadership styles, in order to gain a better understanding of how women think in order to market to them more effectively. Janie has pursued her passion for marketing to women across many different cultures as well as target groups, having explored women's mindsets in countries as far reaching as Italy, the U.K., Canada and the United States.
Her experience has spanned developing highly competitive platforms and campaigns for Procter & Gamble, Italia to understanding women's shopping mindsets and behaviors in relation to convenience shopping for Walgreen's Pharmacies. She has also worked with clients such as Alberto Culver to re-launch the VO5 brand, General Motors to re-position the Cadillac brand, and Quaker Foods to develop a brand of energy drinks targeted at women.
She has held leadership roles in both Account Management and Strategic Planning at advertising agencies that include J. Walter Thompson, DMB&B and Euro RSCG.
Born in England, she earned a BA degree in economics from Vassar and is widely traveled. Janie is an active member of NAWBO and The British American Chamber of Commerce. |
|
|
|
