#3 Girlfriends
Regardless of her age, or how busy she is, she still craves time to hang out with her friends. Make your message easy to share and harness the power of the girlfriend grapevine. Re-think that sweepstakes prize: maybe she'd rather win a trip with her girlfriends instead. In fact, she probably would.
#4 Be Unexpected
Her schedule is far from predictable – and the same goes for her media habits. To grab her attention you need to put your brand front and center where she lives –on email, at special events, in the doctor's office, in her child's backpack, on her way to work.
#5 Tips
Like the ones on this page. Offer women useful ideas, practical advice and cost-effective solutions. Women already know they have problems; they just need you to give them the simple solutions.
#6 Do-It-Yourself
It started with home improvement and now women are taking on everything from Tivo installation to computer repair. Tell a woman that she can be a DIY diva in any aspect of her life and she'll want to know more. And with good reason: nearly a third -- 27% -- of all American households are headed by a single woman.
#7 Endorsement
Convince her to buy your brand by leveraging credible endorsements from people she believes and considers unbiased – from friends to reporters to doctors and industry experts. Check out the sales spikes from an Oprah endorsement and you'll see what we mean.
#8 Control
Give her a solution that helps her gain control of her life and keep it all together. Sometimes she's hanging by a thread – be her lifeline and she'll be brand loyal forever.
#9 You
Use this personal pronoun to get her attention. Yes, I'm talking to you.
#10 Makeover
As in makeover her look, her room, her man, her life. There's nothing more compelling to women than before-and-after photos. Change is good, women want it and they like to be inspired by others who've done it. So inspire them!
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