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Check out the FAME INDEX...a review of ads aimed at women. Rethink Pink's team of marketers review ads in newspapers, magazines, TV and radio and award marks out of ten against the criteria listed below. Generally, this will be a weekly exercise…we will not review repeated ads from previous publications or appearing in rival publications. |
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Our ratings and comments are given objectively and we'd love to hear your views and feedback. Please email peter@rethinkpink.com
Please click here to view FAME INDEX tables
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Top 10 Young Women Marketers
Passionately Positive
Entrepreneurial and energetic with attitude
7 July 08 |  |
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We highlight 10 marketers from Management Today's 2008 selection of '35 Women Under 35' who are blowing new energy through British business.
This year's list of female high-flyers belongs to the young. Then there are Emma Reynolds, co-founder of e3unlimited, 24. Generation Y (21yrs to 31yrs) has come of age, and its impact on the world of work cannot be underestimated. These women bring with them a confidence, passion and unconventional approach that is blowing through boardrooms. It is no coincidence that Reynolds has carpe diem tattooed across her foot. This generation grabs each day and wrings the most out of it.
Find out about the Top 10 marketers in Pink Profiles
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.jpg "New Image") | 2008 Office Buyers
Survey Results
Get online with Lucy…personally
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| They want to: order online + human touch; eco-friendly products/service; packaging collected and recycled
27 June 08
Here are the headline statistics just in from the 2008 Proficiency Index survey of UK women office buyers, primarily user choosers with executive power and influence*. The latest research in the USA and UK confirmed that women are responsible for 84% of office buying decisions in offices employing between 10 and 500 employees…the SMB/SME marketplace.
Read the summary report in Pink Tank.
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 | Marketing trends
Whatever it takes
Back to basics…cutting prices…deep discounting…broadening ranges…partnering |
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22 Jun 08
Whenever the economy slackens, America's shopkeepers slash prices and pray for consumers to pull out the plastic. Once again, retailers are doing their part, although perhaps with more zeal than usual.
Discounts are deeper than they were a year ago. Nordstrom has slashed prices, starting at 40%, vs. 33% last year. Sales have begun earlier. Saks Fifth Avenue opened its first big sale in April, rather than May. And loyalty programs are getting sweeter. Neiman Marcus just handed out $200 gift cards to those who spent $500 or more.
Read the full story in Comment.
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.jpg "New Image") |
Maxi Maxims
Summer is coming…time to celebrate
the return of funky ankle grazers
6 Jun 08
Congratulations to the The Times… last week there was a beautiful new design introduced for the female section Times 2.
Alice Olins wrote the following to support the Maximum Impact cover image: "Less than a century ago, women wore long dresses every day. It might have been the done thing, but imagine all those dirty hems! It certainly puts a new spin on the phrase "sweeping the floor". Today billowing fabric can still help us through the summer. Just make sure that you're clear about the maxi rules.
Read the full article in Hot n' Cool
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 | What Women Want
The new terms of engagement
By Marilyn Moore
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1 June 08
Lifestage marketing
Like millions of women across the country, one of the first things Rachel Sawyer does each morning is to log onto her computer. That moment marks the dawn of 12-plus Web-rich hours where she is exposed to marketing messages, ads and other inducements to buy everything from shoes to financial services. "Everything I do is online," says Sawyer, 45, a librarian who lives near Baltimore with her teenage son. "I shop online, I read the news online, I bank online. I probably would never need to leave the house."
Read Marilyn Moore's fascinating article in full in Pink Tank (click here)
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 | Lessons for dealers from a future supplier
Starbuzz is happening
Co-creativity culture with customers
28 Apr 08
One customer wants Starbucks to make ice cubes out of coffee so when they melt they won't dilute cold drinks; 7,660 fellow customers agree.
Another wants the chain to install shelves in restrooms—where else can you put your drink when you've drunk too much? Although some customers are repelled by that suggestion, Starbucks thinks it's a "sleeper idea" worth considering. More than 10,000 Starbucks fans wish for something to plug the hole in lids to prevent sloshing. Starbucks listened and just introduced reusable "splash sticks" to do that.
Read the full story in Frost Bites (click here)
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 | Pink Predictions...
8 for '08
Welcome to the Age of Responsible Marketing
9 Jan 08
1. The Age of Responsible Marketing…econsumerism…natural/ethical |
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i With the environment finally on the agenda of most powers that be, and millions of consumers now actively trying to greenify their lives, status from leading an eco-responsible lifestyle is both more readily available, and increasing in value. A substantial subset of consumers is already bestowing recognition and praise on Prius drivers while scorning SUV owners, and this will only accelerate as design-minded and branding-savvy eco-firms push to the forefront in 2008. Make it green, make it chic, make it effortless, make it visible, and don't hesitate to point out your competitor's polluting alternatives.
Read the full list in Pink Tank.
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 | 8 Ad trends
for 2008 |
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By Claire Beale, Independent/Campaign Magazine
04 Jan 08
Ahhh, can you smell it? Breathe deep. That sweet optimism and rancid doubt carried on the dawn of the New Year. For adland's workers have more reason than many to meet the coming year with mixed emotions.
The business is changing, structures are crumbling, traditions are being blown apart. Our world in 12 months' time will be dramatically altered. The agent of destruction – and rebirth – is technology, of course, and its pace is swift...
For the full article-please see the 'pink tank' (click here)
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 | 7 successes
in '07…
Who and what made it BIG last year? |
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03 Jan 08
It's that time of year again…time to reflect on the positives of 2007. Although we can't list them all…here are some we feel deserve to be listed in '7 successes of '07'…
1) Grazia Magazine
Britain's No.1 weekly glossy…and we think we know why…its simply the best. The top stories, celeb news & gossip, very edgy with the latest trends, must have buys in the fashion world and so much more…its our absolute favourite and head n' shoulders above the copycat rivals.
2) Anya Hindmarch- the 'I'm not a plastic bag' phenomenon
This must-have 'it' bag was the most talked about bag of the spring. The eco-friendly holdall caused such a craze that thousands of eager shoppers queued up as early as 2am outside their local Sainsbury's to get one! |
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3) The Kate Moss collection at Topshop
This fantastic collection was launched at London's Oxford Street store on 1st May and has been a winner collection ever since. Our particular faves are the sharp military jackets and the 'poppy' dress.
4) Agyness Deyn
'The next Kate Moss'…turns out the predictions were right…Aggy picked up Model of the Year at this years British Fashion Awards…one to note for 2008.
5) Celeb Fragrances
Of course some are so much better than others…but you can't deny that its been a bit of a craze this year. Our notable favourites are Christina Aguilera's and Kate Moss'. |  |
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6) Facebook
Facebook has been a phenomenal success again this year with millions of subscribers and an ever-increasing popularity over My Space…we think this set to continue in 2008.
7) Web Marketing and online shopping
As predicted in our '7 for 2007' article posted back last January-Web Marketing and online shopping is becoming more and more favourable against shopping on the high street. Retailers are recognising the need for webstores and an increasing demand for online facilities and advertising through the web. | |
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We hope you enjoyed our successes for '07 and will soon be posting our '8 greats for 2008'…keep reading!
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