Introduction

About Rethink Pink!-Marketing to Women Conferences

Women are the most powerful buying influence in business and consumer markets today. This is now becoming an accepted fact. But do we know how to market to them?

Whilst many marketers are waking up to the power of women, some are painting their brands pink only to watch their campaigns backfire. Whilst there is no such thing as women's market, there is a right way to market to women.

The inaugural Rethink Pink! Conference in London was packed with an irresistible combination of latest thinking, fresh insights, ideas and experiences from leading marketers and brand owners. Rethink Pink! was the first conference to focus solely on all the elements of marketing to women.

Marketers and senior managers who attended the conference were inspired and entertained in an action packed programme. Delegates learned powerful new ways of reaching, engaging and building long term brand relationships with women.

The Rethink Pink! conferences are focused on helping businesses increase their effectiveness in marketing to women.

The Rethink Pink! Conference formula will now be launched in the USA- Boston, Chicago and San Diego in June and Milan in March 2006.